I was just MTL-ing a novel that started off promising with a girl being reborn into the past and trying to get rich and punish her killers. 400 Chapters in, the author suddenly brings in undead bats. Another 50 chapters and we've got zombies and the girl is teaching the Chinese Army how to kill them. Another 70 and we've got an evil dragon... After which I gave up. All I wanna know is... why? Does the bait and switch bring them a lot of new readers? I'd think it would turn off older readers who started out reading a romantic, uplifting rebirth tale. Whyyyyyyy godddammit?????
Cuz author want to write more chapters although he/she already run out of idea. More chapter=more money
I'm just guessing that the "Patience" for CN Author and Reader in 1 Plot is just Too Damn Short. For readers, then probably cause they want something "new". For Author, then probably to meet the demand of his/her readers, or cause they out of idea so need new one, or cause they need new plots to continue their novels as much as they can(due to many reasons, we Already figure it out that a CN novel can be Written Forever), or everything I lists.
Just pity the fact that the western race is so bored that they read that shit same for the asian peeps as they consume it before western people do..... It has already been proven many times that at some point an industry is just rinse and repeat even going as far as cheating people out of their money while those people are aware of it. Kugh kugh Gaming industry....... EA kugh may they die without peace....
Well, the writers also fighting with boredom. Any crazy ideas that would make them keep writing is welcomed with open hands.. At that point, maybe they dont even care of their readers, what they care is whether they would finish this novel.
If the resource is talent and creativity in writing them lots of authors are kind of broke. Most just write whatever comes up and it's a direct reflection of chuuni goggled view of media consumed. Watch some game of thrones? yeah some walkers, some dragons!~ a throne! Watch Naruto some throwing knives, clones!~ Then insert the occasional libido impulse , inserting some weird romance / couples and voila. (and obviously name MC after yourself).
Inivijible dragon is supposed to be really bad, it's a parody story, but unless the novel the OP described is also like that, I'm more concerned about that one.
I think the problem with a lot of webnovels is that they dont plan anything ahead. They have a rough idea about the plot and then just write it as they think of things. A real novel is usually a lot more outlined about the beginning and end and certain points before they start writing and during the process they rewrite in several steps to make it a good story. Ofcourse the money system is a big factor. The more random crap you can write the better your pay is for a webnovelist. The complete opposite would probably be true for a real author.