Discussion Conducting Business Today

Evil_Ginger · Oct 16, 2019

ANonMouse said: ↑

I think the controversial segment set most of this off. It's kind of a touchy subject.

"This was not mentioned in any of my classes. How are we to identify what actions we should ignore and what should we go with? This is not taught in any of my courses, as people change over time, which means society, that determines the morality, also changes."

I think it 100% depends on what group of people you are targeting as clientele. While simply vaguely appealing to everyone is sort of needed to reach mainstream success, when push comes to shove, you need to reinvigorate your core. Simply doing actions that please them isn't it either : they need to know you've done it. You can think of simple things like In-And-Out catering to its core people who enjoy cheap burgers that fuel local economies, by using paper bags with a list of charities it donates to, appealing to the American ideals of individual charity (as opposed to 'guvment handouts). The reason why companies like Blizzard and individuals get LeBron received such insane backlash for their choices is because their core audiences cultivated by words they said in the past feel like they got slapped in the face. No one would be surprised or care as much if EA kowtowed to China as it groveled for pennies.

"The only ones that can make high quality goods are the companies that can make their consumers purchase their goods at that price. But what do we see? Cheap things are given the label of 'high quality' along with an expensive price tag and we just eat it up like halloween candy."'

I think a part of this is companies abusing the psychology of people who associate higher price with higher quality. All you need is a good wrapping and a bowtie on top, and you can sell your crystallized turd for a few hundred bucks. Ofc people might learn after awhile but I feel like this actually becomes an industry cycle more than anything. When I was a kid, used car salesmen were the boogeyman of people who needed an example of untrustworthy businessmen. This lead to apps and online info for easy car comparisons, and all of a sudden used car salesmens' integrity is marketable. I'd imagine when I'm old enough to have grandkids, this will flip once more for some unforeseen reason.

"A company these days needs to focus on one thing and one thing only if they want to make money. The consumer. The customer. We are taught that before we know what we want to sell, we need to find what would people buy. In order to make more sales, it is shown that repeat customers will bring in more profits. This means that businesses compete for customers and competes with customers in order to bring them in and keep them in. If this isn't done, if advertising isn't purchased, if a business shows that it doesn't have a willingness to communicate with customers...that business will eventually end. And probably quickly."

This is especially true in this day and age where people are getting lonelier and lonelier. Remember your customers and their needs is pretty crucial in customer retention. Ofc, not every customer will be as susceptible to a nice trustworthy businessman who remembers them, but I think if you build up a good enough base, barring huge changes in the market, you'll probably have a solid base for long term business.

Anyways, I'm not a business owner, I've only ever taken one business course, etc. etc. Basically take my words with ten tons of salt. That's just my view on things.
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Nah, thanks for the response. If there was anything more to add, what do you think it should be?

ANonMouse · Oct 17, 2019

Evil_Ginger said: ↑

Nah, thanks for the response. If there was anything more to add, what do you think it should be?
Click to expand...

I think momentum is a thing you need to consider, especially at the start. While I don't fully agree with the current business ideals of "if you aren't growing, you're shrinking", I do think you do need lots of forward momentum at the start. This will be painful and each time you inject cash, you'll be risking throwing it away, but imo it's important. I'm not saying that you should blindly inject cash in a panic if you aren't meeting your projected growth rate and pure obsession with growth alone imo is self-destructive in the long run. Just that some planes need a longer runway than others. A lot of "planes" crash and burn at the start (like half of businesses fail in the first two years) I think because they try to lift off without having gained enough speed. Sunk cost fallacy IS still a thing though, so you always need to be ready to reanalyze your situation and make sure you aren't ignoring a major variable that might throw your plans into ruin.

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Discussion Conducting Business Today

Evil_Ginger 『Lawful Neutral』『Cheese Master』『安德鲁』

ANonMouse Well-Known Member

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Discussion Conducting Business Today

Evil_Ginger 『Lawful Neutral』『Cheese Master』『安德鲁』

ANonMouse Well-Known Member

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