The rational answer for this is "it's for Thropy points" But the true answer is, it's because hell is empty and the devil and demons are here, worshipping translators and reading novels with satan.
Imagine there are 2 doors: Door A is eternal salvation. Door B is eternal damnation... but it has cookies! Which would you choose?
Because... There's several different levels to Devil worshiping Horses' heads, human sacrifices, cannibalism, candles and exorcism Animals, having sex with 'em, camels, mammals and rabbits But I don't get into that, I kicked the habit . . . Following @Satan is a bit further down the line