I can't think of any reason as to why this novel is continuing other than Wuxiaworld paying the author to write this crap. I mean not even chinese readers read this novel.
Yeah author is a clown, that whole reset was pathetic many authors tend to milk things but I have never seen such flagrant disrespect. If he was smart he could have ended things and came back with a sequel. At least that way it’s not as obvious what he is doing.