So there's this novel (or manhua, not sure) that i have read last month which i forgot its title. The story goes like this: the shou is a newcomer in the Industry, and the gong is a president of some company. They met while Shou is auditioning for a role and the gong fell in love (?). He contacted his friend who is a CEO of a very well known Entertainment company and told them to sign him in. Gong learns from his friend that 'bad publicity is good publicity', so he would chastise the Shou in his socmed acc. The Shou didn't take it seriously as privately they are in good terms. The shou even baked him cookies. I don't really trust my memory but it's like that.
Some details are different from what you said but I think it might be this one: https://www.novelupdates.com/series/i-heard-that-i-am-poor/