clickbait /ˈklɪkbeɪt/ Learn to pronounce noun (on the internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page. "these recent reports of the show's imminent demise are hyperbolic clickbait" Click here for an example of clickbait~
Yes, yes it is. It isn't a magic trick where revealing it would break it. So an example of click bait is a click bait. Our minds have been drilled with automatically clicking links, cause our brain feels happy whenever a whole new page opens with just a click, also we are a curious bunch....the more we are told it is dangerous the more we want to try or see what it is. Ps: but have I clicked it ?....no
I've eaten your baits before so I know where it leads..... I'm not really into those kinds of novels...so no loss.
In my opinion, it depends on intent of the person giving the example. If they have nothing to gain from it and uses it solely for the purpose of an example then I think it's not.