like it, want it or not, ad is one of the reason people serve content freely, which is the reason I don't use adblock. The problem with ad (for me) is that they are also often the vector of malware which makes them untrustworthy. as for the content, as long as it is not NSFW (or loli), covering the page, or forcing me to click, I am alright with it. As a mitigation, I just disable 3rd party request except images(which also blocks them even without adblock, usually). I am also in the camp of not running JS unless necessary, and using amnesic virtual machine to browse. I admit this method is maybe not good for the site owner. but between the risk of allowing ad and be infected to blocking ad and blocking site owner's revenue, I am choosing to protect myself. If my computer becomes infected because of the ad, who do I blame? Site owner? Ad company? so... to you guys, what is acceptable ad for you guys? Also, Is there actually a way to give revenue to the site owner while blocking the 3rd party script (@Wujigege, your expertise on this?) without going to the donation route? As long as I can do it safely, fake, automated click on the ad is alright for me.